Ko kliknemo \u201cSprejmi\u201d, se naro\u010dimo na storitev, ustvarimo ra\u010dun ali opravimo spletni nakup, obi\u010dajno domnevamo, da sprejemamo svobodno in informirano odlo\u010ditev. Kaj pa, \u010de na\u010din, kako je zasnovan digitalni vmesnik, \u017ee vpliva na to odlo\u010ditev?<\/p>\n\n\n\n
Tukaj pridejo na vrsto temni vzorci. Izraz se nana\u0161a na oblikovalske tehnike, ki uporabnike usmerjajo k odlo\u010ditvam, ki lahko bolj koristijo podjetju kot uporabniku. Svetlo obarvan gumb \u201cSprejmi vse\u201d poleg komaj vidne mo\u017enosti \u201cUpravljanje nastavitev\u201d, naro\u010dnina, ki jo je enostavno za\u010deti, a te\u017eko preklicati, ali od\u0161tevanje, ki nakazuje, da bo ponudba kmalu izginila, so primeri, kako lahko oblikovanje vpliva na vedenje.<\/p>\n\n\n\n
Problem ni v prepri\u010devanju samo. Digitalne storitve morajo uporabnike seveda voditi skozi odlo\u010ditve. Skrb se za\u010dne, ko oblikovanje uporabnikom neha pomagati razumeti njihove mo\u017enosti in za\u010dne izkori\u0161\u010dati njihovo pozornost, \u010dustva ali pomanjkanje informacij. V teh situacijah lahko izbira tehni\u010dno obstaja, vendar kako svobodna je, \u010de je ena od mo\u017enosti namerno veliko la\u017eja za izbiro?<\/p>\n\n\n\n
Preiskava Evropske komisije o temnih vzorcih je pokazala, da je 148 od 399 spletnih mest, pregledanih v okviru preiskave varstva potro\u0161nikov leta 2022, uporabljalo vsaj eno od treh preu\u010devanih praks, vklju\u010dno z la\u017enimi od\u0161tevanji, zavajajo\u010dimi vmesniki in skritimi informacijami. V zadnjem \u010dasu se je zaskrbljenost zaradi manipulativnega in zasvojljivega oblikovanja raz\u0161irila tudi preko nakupovalnih platform na dru\u017ebene medije in druge digitalne storitve.<\/p>\n\n\n\n
To odpira pomembno vpra\u0161anje o digitalni odgovornosti. Odgovorna tehnologija se ne nana\u0161a le na to, kako se uporabniki obna\u0161ajo na spletu. Gre tudi za to, kako so digitalni sistemi zasnovani in katere izbire omogo\u010dajo, spodbujajo ali odvra\u010dajo. \u010ce tehnologija vse bolj oblikuje na\u0161e odlo\u010ditve, morajo uporabniki imeti ve\u0161\u010dine, da prepoznajo, kdaj se to dogaja, in podvomijo o zasnovi za zaslonom.<\/p>\n\n\n\n
Ko vas bo naslednji\u010d spletna stran vpra\u0161ala, ali morate \u201cizbirati\u201d, se je morda smiselno najprej vpra\u0161ati druga\u010de: ali res izbiram ali je nekdo \u017ee izbral najla\u017ejo mo\u017enost zame?<\/p>\n\n\n\n
Prepoznavanje teh vzorcev je majhen, a pomemben korak k temu, da postanemo bolj ozave\u0161\u010den in odgovoren digitalni uporabnik.<\/p>","protected":false},"excerpt":{"rendered":"
When we click \u201cAccept\u201d, subscribe to a service, create an account or make an online purchase, we usually assume that we are making a free and informed choice. But what if the way a digital interface is designed is already influencing that decision? This is where dark patterns come in. The term refers to design…<\/p>","protected":false},"author":11,"featured_media":2423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-2422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-responsibility-resources"],"acf":[],"taxonomy_info":{"category":[{"value":31,"label":"Digital Responsibility Resources"}]},"featured_image_src_large":["https:\/\/directproject.eu\/wp-content\/uploads\/2026\/10\/Navigating-Dark-Patterns-Online-1024x683.png",1024,683,true],"author_info":{"display_name":"Miren Arrien (PIT)","author_link":"https:\/\/directproject.eu\/sl\/author\/marrien\/"},"comment_info":0,"category_info":[{"term_id":31,"name":"Digital Responsibility Resources","slug":"digital-responsibility-resources","term_group":0,"term_taxonomy_id":31,"taxonomy":"category","description":"Guides, toolkits and learning materials created by DIRECT to build practical skills in responsible technology and data use.","parent":0,"count":41,"filter":"raw","cat_ID":31,"category_count":41,"category_description":"Guides, toolkits and learning materials created by DIRECT to build practical skills in responsible technology and data use.","cat_name":"Digital Responsibility Resources","category_nicename":"digital-responsibility-resources","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/posts\/2422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/comments?post=2422"}],"version-history":[{"count":1,"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/posts\/2422\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/posts\/2422\/revisions\/2451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/media\/2423"}],"wp:attachment":[{"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/media?parent=2422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/categories?post=2422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directproject.eu\/sl\/wp-json\/wp\/v2\/tags?post=2422"}],"curies":[{"name":"delovni list","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}